As Hollywood continues to adjust to the realities of a new global marketplace where international audiences are just as, if not more, important as domestic fans to a blockbuster feature’s success, more and more films are making specific pitches to regions with different expectations and cultural histories that demand unique forms of advertising that differ from the norm in both subtle and obvious ways.
Case in point: This new China-targeted trailer for Rogue One: A Star Wars Story.
The trailer, which was specially prepared for audiences in mainland China, doesn’t offer too much in the way of new footage, save for extended versions of Jyn Erso’s flashbacks and longer takes on big action beats; most of the shots and effects sequences should be familiar to those who’ve followed the film’s hype thus far. However, the more specific spelling-out of the plot, character motivations and familiar Star Wars lore (which most Western fans wouldn’t be assumed to need a refresher on) indicate trailer-cutting techniques more expected of Chinese movie advertising for a film in this franchise.
China is the world’s largest and fastest-growing market for feature films, with Chinese audience (and state-run Chinese film industry) preferences being credited with the explosion in popularity of everything from IMAX to 3D to “interactive” 4D motion-theatres. Every major studio has a “China strategy” now, and Disney has been right at the forefront of making inroads to the tightly-controlled and often idiosyncratic Chinese marketplace in order to maintain its standing as a major global entertainment company.
The above extract is off of 'SCREEN RANTS' website which was one of the first websites to show an early leak of 'Rogue One' that wasn't allowed to be seen until weeks later. This proves that these websites that also have YouTube channels provide audiences that want to know and research the many hidden questions that trailers tease such as 'JYN ERSO' and these websites certainly don't mess around in their research, they literally go through all of the graphic novels that relate to Star Wars and try to surf out information that links to the films and almost estimate the whole story line of the film another exemplar of this is 'Snoke' in Star Wars :The Force Awakens no one knows who he is and still everyone is guessing whom he is and is a serious detail that we want to know however this still hasn't been found out at all.
On the contrary websites like these that also have YouTube channels can actually create that much of a fan base and this ultimately becomes a full time job for the people behind the scenes trying to get the secrets from these films out and provide analysis and breakdown videos of trailers.
http://screenrant.com/rogue-one-star-wars-chinese-trailer/
https://www.youtube.com/watch?v=XKmbLJbKbVc
- 10 Star Wars Mysteries That Were Never Answered
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